- How to market
the product/service
|
|
- Value equation;
compelling
reasons to
buy, pain
& cure;
best way to
present (shows,
ads, direct
mail)
|
- Lower cost
of sales ramp
revenue
|
|
- Lower cost,
increase revenue,
additional
channel
|
|
|
|
- Better leads,
better focus=
more revenue
|
|
|
|
- Increase
win rate,
know &
beat your
competition
|
- How to position
the company
|
|
- More efficient
use of $$$
and time
|
|
|
|
- More productivity/higher
revenue stream
|